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acting responsibly

we believe there is no responsible alternative to doing business other than through the pursuit of environmental sustainability and this belief guides every decision we make. we find inspiration for doing so in nature and believe that nature is not merely something to be cherished and protected, but also should be emulated as a model of sustainability. we also believe that profit and environmental responsibility will increasingly work together as more industries find out that "nature works" for both sustainability and the bottom-line.




* Bottles and jars. 

environmental health and safety
Aveda is proud to be recertified as a MNSTAR workplace!
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cradle to cradle 
In support of our mission "to care for the world we live in" Aveda has embraced the Cradle to Cradle (C2C) concept and philosophy as a key element of acting responsibly.
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aveda cares
Over the past decade, we've partnered with nonprofit organizations whose work supports our commitment to social and environmental improvement.
earth fund »
community care policy »

renewable energy
Aveda supports the development of renewable wind energy to help offset our carbon footprint over time. We're proud to be the first beauty company manufacturing products with 100% certified wind power**. 

Learn about our wind energy purchases and offsets »

responsible packaging
We are proud to have been the first beauty company using 100% post consumer recycled PET. Now more than 85% of our skin care and hair care styling PET bottles and jars contain 100% post consumer recycled materials.
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earth and community care report
In 1989, we were the first privately held company to sign the CERES Principles (Coalition for Environmentally Responsible Economies). Today, we continue to strive to improve our practices and commit to publicly sharing our results.
2011-2012 Report »
2010 Report »
environmental policy »

aveda and the yawanawa
The yawanawa people, growers of the beautiful, red-orange Brazilian urukum seeds, work as a community, toward growth and renewal with support from Aveda. 
learn more »

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