ingredients
our ingredient promise
At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.
Naturally Derived: We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.
Our commitment to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us -- goes much deeper than our use of naturally derived ingredients.
ingredient sourcing
Journey with us—to trace Aveda's ingredients back to the farm or harvesting co-op. We call it Soil to BottleSM, and we do it to ensure fair compensation throughout the process.
Aveda develops close working partnerships with certain communities and/or suppliers and seeks to use them as our primary source for specific ingredients. We frequently reference these relationships in our promotional materials. However, sometimes due to conditions beyond our control (e.g., drought, pests, and capacity limitations) these communities and/or suppliers are unable to meet our needs for an ingredient, including being unable to supply some or all of it. When such situations occur, Aveda uses additional suppliers to provide high-quality alternative sources until we are able to resume sourcing from the primary supplier.
buriti from brazil
with oil from the tree of life.
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get a boost from the acacia
sacred in ancient mesopotamia, the acacia tree is a centuries-old source of nourishment and beauty. our scientists discovered that that gum of the acacia tree is also a natural thickener, perfect for fine hair. aveda purchases acacia gum to help thicken and volumize fine hair.
learn more in our ingredient glossary »
ayurvedic roots of turmeric and amla
we get turmeric—known for its effectiveness in ayurveda—from the Indian firm nisarga (which means “nature” in sanskrit). our partnership with nisarga is helping them to convert more farmland to organic—which is better for the earth, the farmers—all of us.
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argan from morocco
moroccan women are saving the argan tree from the encroaching desert. we help them determine their future, and protect the trees upon which they depend. learn more »
rose and lavender from bulgaria
aveda's partnership with enio bonchev, a bulgarian rose and lavender oil distillery, ensures the romi people's fair treatment and compensation.
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sandalwood from australia
our purchase of wild australian sandalwood oil from the indigenous harvesters—historically underpaid by others—has resulted in fair pay for their product.
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cistus from spain
spanish cistus extract is essential to aveda—like the people who harvest this certified organic plant. our relationships with local andalucian village inhabitants have helped create an earth-friendly cistus practice.
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