different by nature.
real world. real men.
real differences.

Why Aveda Men? Because Men's skin and scalp differ from women's, they need to be treated differently. Men are more prone to sensitivity, itchiness, irritation, redness and other unpleasant skin and scalp conditions.

DIFFERENT BY NATURE
MADE FOR MEN

aveda men pure-formance™

Simplicity + high performance = the art of grooming.
The simple equation to looking—and feeling—your best
.